General Transcription: The Finer Points of Getting Rid of Those Ums, Ahs and Other Uglies

Unless you are a legal transcriptionist or a medical transcriptionist, chances are you are expected not to provide verbatim transcripts.

If you are a general transcriptionist, you may be assigned the task of transcribing a teleseminar, webinar or interview, for example, where the actual transcript will be provided as a paid product or offered as part of a package to a specific audience. In other words, it has to be product ready. It has to be ready to either appear in a blog for all the world to see or it has to be product ready, readable and digestible by its general audience.

As part of this, you may also be required to edit the transcript for clarity. What does ’edited for clarity’ mean? My mentor Susie Ward of The Admin Source taught me well. She taught me the following:

• Never lose the speaker’s voice or personality
• It’s okay to correct glaring grammactical errors when they appear as long as you keep the speaker’s voice
•  How to keep paragraphs shorter and how to make sure that the speaker’s points are made in a succinct and professional manner

Okay, so getting rid of those ‘ums, ahs and other uglies’; how do you do that without losing the speaker’s personality?

• Before you start transcribing, listen to the audio for a little while.  Listen to the speaker and get to know him/her a little bit better before you start to actually transcribe what they’re saying. Your ‘ear’ will eventually become attuned to that speaker’s accent and their emphasis on certain repetitive words/phrases  ( i.e. ‘you know’, ‘um ‘, ’so’, etc.)

• Leave in some of those words/phrases but not all of them. If you leave them all in, it can become distracting to the reader. If you leave none of them in, it may become too homogenized to the extent that even the speaker doesn’t recognize himself/herself.

• There is a fine balance when doing general transcription for internet-based businesses. As a top-notch general transcriptionist, your job is to capture the true essence of what that person is saying and allow his/her intelligence to shine through without the distraction of the normal filler words they may use to fill dead airspace.

The best advice I can give to any general transcriptionist who is transcribing an interview or teleseminar that perhaps may be utilized by your client for later publication on the web is first to get to know your speaker as best you can. If he/she references certain websites, author names, etc., take the time to Google those references so that those links are accurate. Never put a hyperlink in a transcript that you already haven’t checked out first to make sure it works and is active.

I am very eager to learn about two things. One, I would love to hear from general transcriptionists and your challenges with regard to editing your transcripts to a certain degree in order to make your speakers’ prose flow in a comprehensive and easily digestible manner. Two, I would love to hear from your clients themselves in terms of what they really want in terms of editing their transcripts.

Thank you!

Karen

Share Your Grammatical Pet Peeves With Me

Are you a grammar expert (or non-expert) who has some grammatical pet peeves they wouldn’t mind sharing with me?

I would truly appreciate your input, comments and suggestions because I am currently writing a transcription guidelines document for my expanding team. I will give credit to each of you in the resources section. You can contact me offline via email as to how much of your personal information you would like displayed.

For example, one of the things I hear often is, “That’s the most important thing is that you…” or “That’s what will get you far in business is doing…”

I’m no grammar wiz, but as a transcriptionist, I find myself automatically correcting those sentences to start, “The most important thing is that you…” or “What will get you far in business is…”

These are not verbatim transcripts. They are edited for grammar and readability.

If you don’t mind, I would also appreciate your feedback on what type of general reading style you have:

• Skimmer (just reads the headlines or bullets)
• Prober (drills down deep and digests every single word) 

Thanks a bunch everyone! I’m looking forward to your comments!

Karen

A Bit More on Transcriptionists…

In an earlier post, “Hiring a New Transcriptionist 101″, I talked about the fact that you get what you pay for when it comes to transcription.

If you are looking for a top-notch transcriptionist to capture the essence of your teleseminar, webinar or online interview, you will need to consider the value of what a professional transcriptionist does:

• They research unfamiliar terms on the internet
•  They listen again and again if what you have said is inaudible or simply doesn’t make sense in terms of your overall context
• They will do their best to maintain your style of speaking, but at the same time, they will do their best to make you and your guests sound intelligent and knowledgeable. This may sometimes involve correcting one’s grammar in subtle ways.

When I first started transcribing a few years ago, my mentor was Susie Ward of  The Admin Source . Susie was a harsh mistress in that I would send her my completed transcripts and she would send them back to me with her proofread versions. Her devotion to excellence was always apparent which is why she is so successful today. She never waivered in her standards and she whipped me into shape in no time. While I don’t offer the high degree of editing and polishing that The Admin Source provides, I have everything to thank Susie for in terms of my own success today.

If all you are willing to pay to someone is $5 or $6.25 per hour (I recently saw an ad for a transcript of over 80 audio minutes where the total payment offered was $25 for the entire 80 minutes)  then you will truly get what you pay for. Considering that it takes approximately three to four hours for even the best transcriptionist  to transcribe one hour of audio, that person would be making $5 per hour for five hours of their time.  If  they could transcribe 80 minutes of audio in four hours, they would be paid $6.25 per hour. 

You may save money in the short term, but I also invite you to consider the final product.  How much of your own valuable time will it take you to proofread and amend your raw transcript to ensure that it is ready to publish?

Just something to think about.

Be Careful What You Wish For in Business Growth

I’d often heard that old admonition “Be careful what you wish for,” but I’d never paid much attention to it – until recently.

 When I first started Office Support 911, my virtual assistant service, back in 2006, I was pretty green about running my own business in general. I figured that I would simply hang my shingle and the customers would just start pouring in.

 That didn’t happen. The cobwebs were starting to grow around my desk (and my phone) so I did all the usual marketing things like joining my local board of trade, advertising in local newspapers, printing up business cards and social networking like crazy.

 I also used to wish that someone would just notice me and let me prove to them that I was really good at what I did. I was waiting for that big break – that one golden opportunity to break into the virtual assistant business in a big way.

 Little could I foresee that that day would eventually come.

 I had also read that most small businesses fail in the first five years due to lack of capital, lack of good management, lack of foresight and perhaps just a lack of tenacity. But I wasn’t worried about that stuff. I figured that I would just cross each bridge as I came to it.

 A very wise loved one—also a business owner—kept telling me, “Karen, if you don’t plan for expansion, your business is going to grow and you won’t be prepared to deal with it. Be careful what you wish for in terms of business success because if you don’t have the structure in place before that success hits you, you’ll be scrambling to catch up. You’ll burn out trying to do it all by yourself as one individual.”

 Luckily, I listened to him and started thinking ahead. While I had originally wished for a certain degree of success, I really hadn’t given much thought as to how I would actually execute and handle the amount of business that started coming my way.

 Some of the lessons I learned were:

• One person can only do so much in one day. Working 24/7 is a prime opportunity for you to experience burnout.
• You need to have a good work/life balance. Your ‘real’ life is just as important as your business success. We are not robots.
• Well before you hit that ‘burnout’ point, you need to start thinking about what tasks you can delegate, which means letting go of the reins a little bit.
• You also need to invest some time in training your protégés. It’s time well spent if you find the right ones.
• For a business to grow successfully, one needs to plan for the expansion that they originally wished for.

 I would love to hear more lessons learned from other small business owners. How did you deal with that business growth you had wished for?

Please feel free to share your wisdom and tips here with others!

The Complete Idiot’s Guide to Starting a Web-Based Business

I don’t normally promote products and/or services on my blog, but this is a new book that I am very excited about. It’s called The Complete Idiot’s Guide to Starting a Web-Based Business by Steve Slaunwhite.

Many new entrepreneurs don’t know where to begin in terms of best practices in getting their business off the ground when starting an ‘online’ business versus a brick-and-mortar business.

Barnes and Noble describes this new book as follows:

“The web-based basics!

“Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, build­ing, hosting, marketing, and operating their online businesses.”

The price is right for this new must-have book. Most major stores such as Amazon and Barnes and Noble are selling it online for under $20. The actual bookstore price will vary, depending on where you buy it. 

Check it out at Amazon at http://tinyurl.com/nl7s8o

What I also liked about this book is that Steve Slaunwhite really drilled down to the basics here. He did not talk to people as if they already had extensive internet savvy. He talked to them as if they were starting from scratch, which is what I really liked. The book is easy to understand and follow, and contains a slew of invaluable information for newbies who are just starting their internet businesses.

Hiring a New Transcriptionist 101

Before you hire a transcriptionist or transcription company, what type of transcription service do you need?

 There are basically three types of transcriptionists:

1. Medical
2. Legal
3. General

In terms of medical and legal transcription, these providers are held to high and stringent standards in terms of understanding medical and legal terms. The majority of these professionals have been accredited with degrees in their respective fields of transcription. Normally, their transcripts are absolutely verbatim for obvious reasons. These professionals also deserve the highest fees due to their specialization and training.

With general transcription, the ballpark is wide open. Making ‘product-ready’ transcripts is totally different from the straight verbatim required by medical and legal transcriptionists.

 If you are looking for a general transcriptionist, it’s not so black-and-white.  Think about: 

• What language format would you like your transcript to be in? (i.e. British or American English)
• How much do you want your final product to be edited in terms of grammar and punctuation?
• How important is it that your transcriptionist understand common internet terms?
•  How much internet research do you expect your transcriptionist to do in order to accurately transcribe your audio files?
• How much time are you willing to invest to bring your transcriptionist up to speed in terms of your goals?

‘General transcription’ is a fuzzy term that envelops pretty much everything not contained in medical or legal transcription. Often, general transcriptionists are requested to do everything from verbatim to highly-edited and proofread transcripts. Of course, the price charged will be based on how much editing and research you require from them.

If you are just looking for general transcription and visit Elance or Guru, you may be presented with prices around the $25 per audio hour mark. This is fine if you are looking for purely verbatim transcripts. At $25 per audio hour, considering it takes an average of three to four hours for even the best transcriptionist to transcribe  one hour of audio, this means the transcriber is actually receiving between $8.30 and $6.25 per hour of his/her time.  If that is okay with you, then I guess that is okay with them. But I know firsthand that  it’s not okay with most  general transcriptionists.

If your budget includes $25 per audio hour for transcription services, then you’ll pretty much get what you pay for. Expect to receive a verbatim, pretty raw transcript that may likely include every ‘um’, ‘ah’ and ‘you know’ spoken. You may also see some fairly apparent grammatical errors. If you can see them, so can your potential clients.

It may be a good idea to think about the time and cost required (if you want this to be a polished, final product) on behalf of yourself or the rest of your team in terms of refurbishing the product that you bought at such a bargain price, but then had to spend hours and hours cleaning up.

More about this topic in later posts…

Annoying Telephone Calls? Complain About Them Online!

As a business owner or entrepreneur, the last thing you need during your busy day is to be interrupted by scam artists who work via telephone. They often don’t call in using 800 (or private) numbers, so it can be hard to tell whether picking up the phone will lead to a potential business opportunity or not.