I’d often heard that old admonition “Be careful what you wish for,” but I’d never paid much attention to it – until recently.
When I first started Office Support 911, my virtual assistant service, back in 2006, I was pretty green about running my own business in general. I figured that I would simply hang my shingle and the customers would just start pouring in.
That didn’t happen. The cobwebs were starting to grow around my desk (and my phone) so I did all the usual marketing things like joining my local board of trade, advertising in local newspapers, printing up business cards and social networking like crazy.
I also used to wish that someone would just notice me and let me prove to them that I was really good at what I did. I was waiting for that big break – that one golden opportunity to break into the virtual assistant business in a big way.
Little could I foresee that that day would eventually come.
I had also read that most small businesses fail in the first five years due to lack of capital, lack of good management, lack of foresight and perhaps just a lack of tenacity. But I wasn’t worried about that stuff. I figured that I would just cross each bridge as I came to it.
A very wise loved one—also a business owner—kept telling me, “Karen, if you don’t plan for expansion, your business is going to grow and you won’t be prepared to deal with it. Be careful what you wish for in terms of business success because if you don’t have the structure in place before that success hits you, you’ll be scrambling to catch up. You’ll burn out trying to do it all by yourself as one individual.”
Luckily, I listened to him and started thinking ahead. While I had originally wished for a certain degree of success, I really hadn’t given much thought as to how I would actually execute and handle the amount of business that started coming my way.
Some of the lessons I learned were:
- One person can only do so much in one day. Working 24/7 is a prime opportunity for you to experience burnout.
- You need to have a good work/life balance. Your ‘real’ life is just as important as your business success. We are not robots.
- Well before you hit that ‘burnout’ point, you need to start thinking about what tasks you can delegate, which means letting go of the reins a little bit.
- You also need to invest some time in training your protégés. It’s time well spent if you find the right ones.
- For a business to grow successfully, one needs to plan for the expansion that they originally wished for.
I would love to hear more lessons learned from other small business owners. How did you deal with that business growth you had wished for?
Please feel free to share your wisdom and tips here with others!
I don’t normally promote products and/or services on my blog, but this is a new book that I am very excited about. It’s called The Complete Idiot’s Guide to Starting a Web-Based Business by Steve Slaunwhite.